World AIDS Day

We helped raise awareness and drive donations for Crusaid (now THT) with a compelling campaign.

Leading HIV / AIDS Charity, Crusaid – now part of Terrence Higgins Trust – briefed us to create an advertising campaign to increase awareness among 25-40 year old cosmopolitans, whatever their orientation, and drive donations for their annual World AIDS Day campaign.

Our strategy was simply to remind people that turning a blind eye benefits no one. With the iconic red ribbon being synonymous with World AIDS Day and HIV / AIDS charities and organisations around the world, we commissioned original photography that would highlight the vulnerability of humanity in addition to high-impact headlines.