Cranium

Now owned by Hasbro, USA-based game giant Cranium turned to us to help them with their product lines across Europe.

Cranium worked with us in developing multi-language packaging and conceptual designs for a number of their product propositions for the European market – from soft toys to board games, including their iconic namesake, Cranium (2nd Edition).

The examples shown relate to their Puzzles Plus game, which required an informative campaign speaking to Mothers of 3 to 6 year olds.

The objective was to raise awareness and drive sales of their ‘Mix and Match’ and ‘Find & Seek’ SKUs, demonstrating the beneficial, yet fun way for children to develop early learning skills: memory, matching, sorting, tracing, numbers, alphabet and pre-reading.

Further work shown included packaging design and concepts, as well as multi-language / localised assets.