Athena looked to us to help them build their UK brand via a campaign across print, outdoor and TV.

Athena came to the UK from America, looking to make a major impact on a new marketplace. The company’s clinically-approved electronic products are designed to tackle female stress incontinence, a problem that will affect 1 in 3 women at some point in their lives.

Our approach was to build a UK brand from scratch, by first determining the brand’s principal values, and then create a tone-of-voice and design language that would inform the creative and production of press, outdoor and TV advertising with the power to generate direct sales from launch day onwards.