App Paye is the simple and fast solution for any agency worker. It calculates things like tax deductions and HMRC compliance, while the user decides when they want paying.
We quickly devised an advertising campaign that would relate with agency workers; builders, healthcare, oil rig engineers and beyond. The campaign was featured across media in major cities and hubs including large-format poster sites and outdoor ads across London underground, Aberdeen Airport (serving the oil rigs), online and radio.
Our radio ad featured the talent of Doon Mackichan and Ben Miller, where we hear a fairly matter-of-fact and frank voice of a hardened large company receptionist giving directions to the Payroll Department, balanced by the calming voice of Ben to reinforce the proposition of simplicity that App Paye brings.
Doon Mackichan and Ben Miller were cast by us as the perfect voices for a humorous radio ad which highlights the complex and often ’round the houses’ approach to freelance payroll.
We were delighted that it was also nominated for an Aerial Award.
You can listen to it here.