The Cultured Cow

We named and branded The Cultured Cow to pitch squarely at the design and fashion-conscious denizens of London’s Camden.

Some say frozen yoghurt is the new coffee and that premium brand frozen yoghurt franchises will soon be as ubiquitous on UK high streets as Starbucks, Pret A Manger and Costa Coffee.

True or not, presented with a business plan, we were tasked to create a strategic approach, name and brand identity for this new venture, as well as designing launch collateral and a delicious little website.

We thought long and hard to devise a strategy that provided a point of difference for a new kid on the block, so ‘The Cultured Cow’ was born.

Our strategy was to pitch The Cultured Cow squarely at the design and fashion-conscious denizens of London’s Camden, with a little humour for added personality and engagement.

Within weeks of opening, The Cultured Cow’s founders were offered a franchise inside one of Knightsbridge’s top department stores on the strength of their brand identity and supporting visual narrative.