London-based fintech startup, Nimbla is a cloud-based solution that provides real-time insight, dynamic credit control and invoice protection for fast-growth SMEs.

After establishing a new name, our brief was to create a brand identity that would make an impact and provide cut-through in what is generally seen as a highly corporate and ‘grey’ sector, providing a creative brand platform that would engage and connect with their SME, B2B, audience. We were also tasked to create a standout website.

After researching the market and competitor landscape, we set out to devise a strategy and brand identity to communicate the solution in a in a compelling and memorable way.

In a sector awash with grey and descriptive names, we opted for an abstract brand name and identity that talks to the human making a decision to engage. This consumer-style, people-centric, approach saw us evolve a wordmark and icon that communicates the tiered level of Nimbla and imbue positive cashflow and growth.