As a sub-project, we were also tasked to create a name and complimentary brand identity for their packaging delivery and freight-forwarding operation.
From the outset, we were aware of a need to create an identity that would be welcomed in Asia, receive semiotic understanding across Europe and ensure any cultural sensitivities were taken into account.
Following extensive research, we developed a striking calligraphic identity featuring a warm ‘globe’ to symbolise the worldwide reach, as well as a 360 degree capability of operation. The logo was also designed to ensure it would fit neatly on the tail of their Boeing 747 and Airbus A300 fleet for increased brand awareness.
Our robust brand platform underpinned the work on the design of simple, but impactful, aircraft livery to uniforms, website, brochures, manuals, check-lists, technical data sheets, templates, advertisements, exhibition stands and signage – in a variety of languages.